Google Keyword Planner Guide | 出海数字营销宝典

The most powerful free SEO tool... if you know how to use it.

Built for advertisers, but a goldmine for SEOs. Learn how to unlock exact search volumes, reverse-engineer competitors, and find high-value keywords without spending a dime on ads.

How to Access for FREE

1

Click 'Switch to Expert Mode' immediately.

2

Select 'Create an account without a campaign'.

Access Granted!

Competitor Espionage Simulator

Try switching modes to see how to steal competitor keywords.

Discover New Keywords
seo tools

Enter products or services closely related to your business.

English / United States

The SEO Translator

Google Says

Avg. monthly searches

Historical traffic potential.

SEO Meaning

Traffic Potential. Note: Seasonality matters!

Google Says

Competition (High/Low)

How many advertisers are bidding.

SEO Meaning

Commercial Intent. High "Ad" competition usually means the keyword converts well (Money Keyword).

Google Says

Top of page bid

Cost per click (CPC).

SEO Meaning

Keyword Value. High bids mean this traffic is valuable. Great for affiliate or conversion-focused content.

The 'Exact Volume' Hack

Seeing vague ranges like '10k-100k'? Here is how to fix it.

01

Select keywords and click 'Add to Plan'.

02

Go to the 'Forecast' tab in the sidebar.

03

Look at the 'Impressions' column.

Result

Google predicts exact impressions for next month = Your Exact Search Volume.