Link Building Mastery
Link building is the practice of acquiring hyperlinks from other websites to your own. Google treats links like votes: the more reputable votes you have, the more authoritative your site appears.
The Concept of 'Link Juice'
Not all links are created equal. See how authority flows.
Passes authority. Helps ranking.
Proven Link Building Strategies
The Skyscraper Technique
Find top-performing content in your niche, create something significantly better (more data, better design), and ask those linking to the old content to link to yours.
Broken Link Building
Find broken links on relevant resource pages. Contact the webmaster and suggest your working content as a replacement. It's a win-win.
Guest Blogging
Write high-quality articles for other reputable sites in your industry. Earn a backlink in the author bio or within the content.
Digital PR
Create newsworthy stories or data studies. Pitch them to journalists to earn high-authority links from news outlets.
Unlinked Mentions
Find places where your brand is mentioned but not linked. Politely ask the author to add the link.
Outreach Template Builder
Successful link building relies on great communication. Use these frameworks.
Good Links
- High Authority Domain
- Relevant Niche
- Contextual Placement
- Dofollow Status
Bad Links (Avoid)
- Spammy/Low Quality Site
- Irrelevant Content
- Footer/Sidebar Links
- Paid/Bought Links